SWAPPING THE RING FOR A BUSWe’ve seen it before: the “spectacle” of fights constantly trying to reinvent itself in this era of media and social overexposure. In the past, it was enough to do something different or innovative to stand out. But now, in a world flooded with endless content, one change isn’t enough; you need two or three more twists to truly grab anyone’s attention.
Creativity seems to have no limits:
fights suspended meters above the ground, battles
in pools, phone booths, and now, as in the video we’re looking at, fights inside public buses. It all boils down to the same goal: competing for those precious seconds of attention in a world where the extraordinary has become the norm.
The real question isn’t just how far they’ll go to grab your interest, but whether you, as a viewer, are still impressed—or if this endless quest for extremes has already lost its punch. Perhaps the real challenge isn’t in reinventing the stage but in finding a way to truly connect with an audience increasingly numb to the spectacle.
# Watch videos
The day of their wedding.